Email Marketing Authority Email Marketing Solutions
Email marketing Authority, 6 steps of detailed instruction on how to start an email marketing campaign.

Email Marketing Authority was established to teach, train and share, through our User-Friendly step-by-step system on how email marketing works.

The following 6 steps along with access to our Email Marketing Knowledge Center at the conclusion of reading this document will significantly enhance the launch of a successful email marketing campaign for anyone.
Introduction to bulk email sending
Step 1 - Email Campaign List Collecting
Step 2 - Email Subject line marketing tips
Step 3 - How often to Send an Email Offer
Step 4 - Preparing to Greet your Email Recipients
Step 5 - What is a Successful Offering or Newsletter?
Step 6 - Tracking your Email Recipients
Viper Mailer email marketing solution provider
Viper Logic
emarketing solutions
Introduction
We are Viper Logic Corp. an Advanced Technology Engineering Company, welcome you to the world of Email Marketing. We have successfully produced the email marketing industry's most intelligent web based email marketing service to help any business, organization or membership group apply email marketing to their overall awareness efforts.

What is Email Marketing?

We define email marketing best at Viper Mailer. Email marketing is a means for you, your company, organization or group to routinely maintain an intimate communication with your customers, contacts, subscribers or members. This is performed through a simplified and effective process that provides a proven way to mange your list of email contacts, build a professional colorful email template and message, schedule your campaign and track the results and actions of your contacts.

Viper Mailer is an Email Marketing Service Provider; an outside email sending service that is white listed with the major ISP’s (Internet Service Providers) and is committed to getting your messages to your recipients.

Email Marketing provides the best known (ROI) Return on Investment.

Viper Mailer provides the client with a way to access their secure account over the Internet and then prepare, build, proof, schedule, send, store and track their messages through our powerful, secure server farm built to provide mass email message deliverability, all controlled by the client.

Below are 6 steps to building and getting results which will be greatly explained including how to use our express delivery system for your requirements.

Email Marketing is not SPAM

People like to receive emails from familiar places rather then offers they did not want or ask for which is referred to as SPAM, or also known as Unsolicited Bulk Email (UBE) or Unsolicited Commercial Email (UCE).

Why Email Marketing is not SPAM is because it is a consent based method of staying in touch on a periodic bases directed towards valued loyal returning subscribers, customers or members who specifically desire to receive news about the same relevant subject matter that they originally signed up to receive from you, your company, organization or membership group.

Who Needs Email Marketing?

Anyone that has to deal with the public incorporates email marketing services such as Viper Mailer provides. Here are some of our easy to produce and frequently applied email marketing service features that include:
  • The powers to produce a colorful and graphic template or message that will help you present a very professional outward appearance to your recipients.

  • Email list management that is simpler to routinely maintain and keeping your contact list accurate while never allowing a recipient to receive the same message twice.

  • Email delivery to your recipients that is extremely more qualified then using your personal computer to do these important tasks, generally restricted by your ISP’s when sending more then 50 or more messages.

  • Email recipient activity tracking results including opens and click through actions.
Email marketing services are used by anyone that seeks to get results.
  • Manufacturers that release a new product or service

  • Single retailers, distributors, or national chains that might offer new items, reduced or discounted items for sale.

  • Groups, clubs, non-profits, Chamber of Commerce or business membership clubs.

  • Art dealers announcing the release of a new piece or the signing of a new artist.

  • Automobile manufacturers or individual car dealerships directed towards previous buyers.

  • Hotels, tourism, golf courses and theatres regularly offer, (out of season) weekday specials to return clients.
Truthfully anyone and everyone can simply with ease, employ email marketing including you.
Step 1 - Email Address Collecting
Collect legitimate email addresses from clients or people interested in your related offerings.

The person needs to essentially understand that these email addresses are to present your offerings to them from time to time, like once a month. We suggest you have them check a box on a form they fill out or have a signup window to accept future relevant offers on your web site.

Create a weekly routine or system for adding these new email address signups to your account automatically at ViperMailer.com

Store a copy of these authorizations in a safe place so you can always prove these signups. By having people signup to receive future information about your offerings, they are authorizing you to send them email offers at a future date. Because they are what the industry calls Opt In signups, this is not considered SPAM. Be sure what they have consented to accept is what you will be offering them later.

If you have questions about what SPAM is or is not, please visit our Anti-Spam Policies web site page at Email Marketing Anti-SPAM Policy to obtain greater knowledge.
Step 2 - The Email Subject line
Sending an email message should be a loyal returning client special offer.

Our best tip is to be objective, prepare an offer that you yourself would desire to receive and that you would jump on the opportunity to be offered.

You might consider a link to enter a "Free Contest" on your general website or you might want to include "Limited Time Offer" but be cautious, it is important to build some level of a relationship with your recipients. Also most people receive their emails at work and adding demand to someones day may not be wise.

Build educational and helpful hints into your messages (trust building) that lead to the person gaining knowledge. Then you may also provide a "Call to Action" in your message. Basically email message sending is personal so it is best to walk soft.

Newsletters Layout and Frequency

When building an informative newsletters, the recipient perhaps, is a loyal subscriber that trusts the information they are receiving from you, through your email campaign however they might not be interested in all you are offering, so it important to create a top of the page (above the fold but below the header) newsletter directory of category titles with links to the various articles within the newsletter.

Keeping your newsletter to a single 8.5" x 11.0" size piece of paper with outbound links to the articles additional details on your web site will greatly assist you in encouraging your recipients to take an action.

We rarely recommended you send more then 1 newsletter per month although in the two cases below, we feature a couple of clients that are exceptions to the rule. These clients must send out more often because of the type of information being furnished. You should review your own newsletter content and then decide the frequency your subscribers need to receive the information you are offering.

We recommend that your offer or newsletter be a colorful and graphic offering.

For branding and for immediate recognition, we suggest selecting a picture or image header (the old story of a picture tells a thousand words) which also displays your name and company color or brand to immediately catch the recipient’s eye.

If you are sending an offer, get right to the point. For example, "2 for 1 Special", "Carla's Chocolate Candies misses you" or "Logic's Desert Hotel 2 Nights for the Price of 1", etc.

Provide an additional hook story (example: We have a new flavor of candy, our weather has never been better, etc.) below this main message. Then provide a link to your website landing page or a toll free number where your offer is provided with all of the details to ultimately conclude a sale.
Step 3 - How Often to Send an Email Offer?
We all receive our share of emails each day.

Through our experience, we recommend you make your offers exciting and once a month is all you should send your offers out. Although your recipients may love your offers, you may not want them to feel overwhelmed through over-messaging them.

Here are a few exceptions to the once-a-month rule where we explain how these exceptions might fit into your operation.

Client 1

Carla's Chocolate Logo Candies Company may be seasonal or holiday driven. In this case she might desire to release 2 or more email messages in a single month, yet on a non-holiday or non-seasonal month she might send a general awareness or greeting offer just to be sure she stays in touch with her customers.

Client 2

Global Trucking is a national trucking industry publication and a vast majority of their subscriber base lives on the road. The publication sends the domestic diesel fuel prices by county, region and state so this information is essential on a regular basis to keep the fuel prices in front of their subscribers at all times.
Step 4 - Preparing to Greet your Email Recipients
What is an email "Subject Line"?

The "Subject Line" is the area in your email "In Box" next to the "From Address" and it is really an important area that will determine whether your recipient will open your message or delete it.

The maximum amount of characters you should use in the "Subject Line" box is 50 including spaces because this covers the amount of characters a recipient can typically view in their email "In Box" field.

We recommend that you be creative and at the same time, please realize you do not want to trigger the recipients SPAM filter so a careful choice of words is necessary.

Now you have just built the greatest email message and a great offer and you are now ready to send it to your email list. Now is the time to define the "Subject Line". In the "Subject Line", you could place your company name or product name but ask yourself this question first. How do my customers or members know me best? Answer this and make it your "Subject Line".

Subject Line Caution Note

What would occur if you wrote for example, "Cheapest Prices Ever" or "Free Blue Pills" into the subject line? The email might come through as SPAM or it would not be immediately recognized be your recipient as to who you are. Your email would likely be deleted if it arrived at all, for sure.

Now lets compare this to our next example and lets assume you own Carla's Chocolate Logo Candies Company. A successful email subject line might read like this:

"Carla's Chocolate Christmas Order Reminder"

You can see the subject line would be identified immediately because your message is familiar to the recipient. The customer has visited or purchased from "Carla's Chocolate Logo Candies" so they would most likely identify with your offering.

You would also more then likely not be submitted to a SPAM filter or a Blacklist. (See what a Blacklist is at Anti-SPAM Blacklisting)

What is an email "From Address"?

The "From Address" is in your email next to the "Subject Line" and it shows the recipient who sent the email. When done correctly, it actually answers what you are sending which ensures that as the recipient skims through their email "In Box", they do not mistakenly delete your message or send it to SPAM.

Below at the bottom of this document, there are links to the Email Marketing Knowledge database where you can learn in greater detail, how your email address can work to add power to your message open rate. We strongly encourage you to read up on this topic.
Step 5 - What is a Successful Offering or Newsletter?
We have occasionally seen email campaigns fail because of an all too important part of preparing to send out an email to their loyal following. We call this the "The welcome mat" reminder.

Before the email marketing campaign begins, be sure you have an offer like, "Call our toll free number and mention the July Savings" (be sure your phone staff is aware, pleasant and prepared). Or perhaps in your email massage, you have a website landing page a link to your special offer page within your website.

Example: You are Carla's Chocolate Logo Candies and your main web site page is carlaschocolatecandies.com. You would need a website page and a website link in your email which in this case your link would appear something like this:

www.CarlasChocolateCandies.com/SpecialOffer

This method brings your customer directly to a website page providing a personal feel, a custom page just for your recipients. A true "Call to Action" will result.
Step 6 - Tracking your Email Recipients
You have performed the following actions and would now like to track your results.
  • You have gathered your email contact list, no mater how small or large. (Viper Mailer has plans to fit any email list size)
  • You have designed an email marketing campaign and the offers you are sending are out of this world.
  • You have created a "Subject Line" and "From Address" so your recipients are going to recognize your company's name or brand.
  • You have thought objectively about how often to send your offerings.
  • Your phone answering personal is aware of each future offer or you have added a special offer website page and a website link for your recipients to arrive at.
It is now time to track results! See and learn from your marketing efforts by studying the detailed mailer statistics. Our graphical reports are very easy to review and comprehend, allowing you to see how well your campaigns are growing your business.

Viper Mailer treats each contact within your account like gold so we offer the industries best undeliverable message reporting. This allows you to review the returns and delivery rates, and produce reports so you can see which action to take in helping you make the most of your contact list.
It is Time to Signup
Now is the time to start with Viper Mailer.

Viper Mailer is a complete full service and supported product with knowledgeable Viper Team members to help you through each step of the email marketing process.
  • Signup for a free email marketing trial run (no strings attached).
  • Upload your email list from any format.
  • Build a professional eye catching graphic message.
  • Send out your offer to your contact list.
Sometime later that same day you can begin to:
  • See how may of your emails were received.
  • See how many recipients opened your email offer.
  • See how many clicked to go to your special offer page and many other features provided by Viper Mailer.
Full Featured Email Marketing Service

Our email marketing campaign building and delivery system is designed with a very User-Friendly set of tools such as list management, professional and colorful templates, advanced email sending system and recipient tracking to help make your job a whole lot easier. Our goal is to empower you to retain your professionalism and even grow your contact list.
Sometime later that same day you can begin to:
  • See how many of your emails were received.
  • See how many recipients opened your email offer.
  • See how many recipients clicked to go to your special offer page and many other features.
Our Last Final Notes
If you implement the step-by-step guidelines as detailed on this page, your email campaign will bear fruit.

Preparing for a Successful Email Campaign

After sending out your email message, is received by your recipients and they even opened your offerings, yet you generated no sales. This is now the time to review your offer, subject line and other marketing details before sending out another email so that you can become more knowledgeable and more objective towards developing your next and even greater offer for the coming month.

Remember that is is very important that if your first email attempt bears no fruit, please do not just turn around and send the same email to your list of recipients as your credibility may be at stake here or worst, many of your recipients may unsubscribe from your list.

By waiting for the next message send date or recommended coming month, instead of trying again in the following day or two, your offer should with effort and refinement look fresh and genuine. Not to mention we do not want you to upset your customers by sending too many emails.

Please meet the CEO of Viper Mailer the email marketing authority, Logic.

Links to outside Email Marketing Knowledge
  • The United States Government produced a Spam Law
    The CAN-SPAM Act: Requirements for Commercial Email dated January 1, 2004.
    Please click here Federal Government SPAM Policies

  • Email Marketing Education Center
    19 steps to building a successful email marketing campaign.
    Please click here for Email Marketing Practices

  • Email Marketing Articles
    Latest email marketing white papers advancements in email marketing.
    Please click here Email Marketing Articles

  • Latest Email Marketing Topics
    Email marketing tips and techniques provides the most current industry information.
    Please click here Email Marketing
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