 |
|
|
|
|
|
|
|
|
|
Email marketing Authority, 6 steps of detailed instruction on how to start an email
marketing campaign.
Email Marketing Authority was established to teach, train and share, through our
User-Friendly step-by-step system on how email marketing works.
The following 6 steps along with access to our
Email Marketing Knowledge Center
at the conclusion of reading this document will significantly enhance the launch of
a successful email marketing campaign for anyone. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
We are Viper Logic Corp. an Advanced Technology Engineering Company, welcome you
to the world of Email Marketing. We have successfully produced the email
marketing industry's most intelligent web based email marketing service to help
any business, organization or membership group apply email marketing to their
overall awareness efforts.
What is Email Marketing?
We define email marketing best at
Viper Mailer.
Email marketing is a means for you, your company, organization or group to
routinely maintain an intimate communication with your customers, contacts,
subscribers or members. This is performed through a simplified and effective
process that provides a proven way to mange your list of email contacts, build
a professional colorful email template and message, schedule your campaign and
track the results and actions of your contacts.
Viper Mailer is an Email Marketing Service Provider; an outside email sending
service that is white listed with the major ISP’s (Internet Service Providers)
and is committed to getting your messages to your recipients.
Email Marketing provides the best known (ROI) Return on Investment.
Viper Mailer provides the client with a way to access their secure account over
the Internet and then prepare, build, proof, schedule, send, store and track their
messages through our powerful, secure server farm built to provide mass email
message deliverability, all controlled by the client.
Below are 6 steps to building and getting results which will be greatly explained
including how to use our express delivery system for your requirements.
Email Marketing is not SPAM
People like to receive emails from familiar places rather then offers they did
not want or ask for which is referred to as SPAM, or also known as Unsolicited Bulk
Email (UBE) or Unsolicited Commercial Email (UCE).
Why Email Marketing is not SPAM is because it is a consent based method of staying
in touch on a periodic bases directed towards valued loyal returning subscribers,
customers or members who specifically desire to receive news about the same
relevant subject matter that they originally signed up to receive from you, your
company, organization or membership group.
Who Needs Email Marketing?
Anyone that has to deal with the public incorporates email marketing services such
as Viper Mailer provides. Here are some of our easy to produce and frequently
applied email marketing service features that include:
- The powers to produce a colorful and graphic template or message that will
help you present a very professional outward appearance to your recipients.
- Email list management that is simpler to routinely maintain and keeping your
contact list accurate while never allowing a recipient to receive the same
message twice.
- Email delivery to your recipients that is extremely more qualified then
using your personal computer to do these important tasks, generally
restricted by your ISP’s when sending more then 50 or more messages.
- Email recipient activity tracking results including opens and click
through actions.
Email marketing services are used by anyone that seeks to get results.
- Manufacturers that release a new product or service
- Single retailers, distributors, or national chains that might offer new items,
reduced or discounted items for sale.
- Groups, clubs, non-profits, Chamber of Commerce or business membership clubs.
- Art dealers announcing the release of a new piece or the signing of a new
artist.
- Automobile manufacturers or individual car dealerships directed towards
previous buyers.
- Hotels, tourism, golf courses and theatres regularly offer, (out of season)
weekday specials to return clients.
Truthfully anyone and everyone can simply with ease, employ email marketing
including you. |
|
|
Collect legitimate email addresses from clients or people interested in your related
offerings.
The person needs to essentially understand that these email addresses are to present
your offerings to them from time to time, like once a month. We suggest you have
them check a box on a form they fill out or have a signup window to accept future
relevant offers on your web site.
Create a weekly routine or system for adding these new email address signups to your
account automatically at ViperMailer.com
Store a copy of these authorizations in a safe place so you can always prove these
signups. By having people signup to receive future information about your offerings,
they are authorizing you to send them email offers at a future date. Because they are
what the industry calls Opt In signups, this is not considered SPAM. Be sure what they
have consented to accept is what you will be offering them later.
If you have questions about what SPAM is or is not, please visit our Anti-Spam
Policies web site page at
Email Marketing Anti-SPAM Policy
to obtain greater knowledge. |
|
|
Sending an email message should be a loyal returning client special offer.
Our best tip is to be objective, prepare an offer that you yourself would desire
to receive and that you would jump on the opportunity to be offered.
You might consider a link to enter a "Free Contest" on your general website or
you might want to include "Limited Time Offer" but be cautious, it is important
to build some level of a relationship with your recipients. Also most people
receive their emails at work and adding demand to someones day may not be wise.
Build educational and helpful hints into your messages (trust building) that
lead to the person gaining knowledge. Then you may also provide a "Call to Action"
in your message. Basically email message sending is personal so it is best to
walk soft.
Newsletters Layout and Frequency
When building an informative newsletters, the recipient perhaps, is a loyal
subscriber that trusts the information they are receiving from you, through your
email campaign however they might not be interested in all you are offering, so
it important to create a top of the page (above the fold but below the header)
newsletter directory of category titles with links to the various articles within
the newsletter.
Keeping your newsletter to a single 8.5" x 11.0" size piece of paper with outbound
links to the articles additional details on your web site will greatly assist you
in encouraging your recipients to take an action.
We rarely recommended you send more then 1 newsletter per month although in the two cases
below, we feature a couple of clients that are exceptions to the rule. These clients
must send out more often because of the type of information being furnished. You should
review your own newsletter content and then decide the frequency your subscribers need
to receive the information you are offering.
We recommend that your offer or newsletter be a colorful and graphic offering.
For branding and for immediate recognition, we suggest selecting a picture or image
header (the old story of a picture tells a thousand words) which also displays your
name and company color or brand to immediately catch the recipient’s eye.
If you are sending an offer, get right to the point. For example, "2 for 1 Special",
"Carla's Chocolate Candies misses you" or "Logic's Desert Hotel 2 Nights for the
Price of 1", etc.
Provide an additional hook story (example: We have a new flavor of candy, our
weather has never been better, etc.) below this main message. Then provide a link
to your website landing page or a toll free number where your offer is provided
with all of the details to ultimately conclude a sale. |
|
|
We all receive our share of emails each day.
Through our experience, we recommend you make your offers exciting and once a month
is all you should send your offers out. Although your recipients may love your
offers, you may not want them to feel overwhelmed through over-messaging them.
Here are a few exceptions to the once-a-month rule where we explain how these
exceptions might fit into your operation.
Client 1
Carla's Chocolate Logo Candies Company may be seasonal or holiday driven. In this
case she might desire to release 2 or more email messages in a single month, yet
on a non-holiday or non-seasonal month she might send a general awareness or
greeting offer just to be sure she stays in touch with her customers.
Client 2
Global Trucking is a national trucking industry publication and a vast majority
of their subscriber base lives on the road. The publication sends the domestic
diesel fuel prices by county, region and state so this information is essential
on a regular basis to keep the fuel prices in front of their subscribers at all
times. |
|
|
What is an email "Subject Line"?
The "Subject Line" is the area in your email "In Box" next to the "From Address"
and it is really an important area that will determine whether your recipient
will open your message or delete it.
The maximum amount of characters you should use in the "Subject Line" box is 50
including spaces because this covers the amount of characters a recipient can
typically view in their email "In Box" field.
We recommend that you be creative and at the same time, please realize you do not want
to trigger the recipients SPAM filter so a careful choice of words is necessary.
Now you have just built the greatest email message and a great offer and you are now
ready to send it to your email list. Now is the time to define the "Subject Line".
In the "Subject Line", you could place your company name or product name but ask
yourself this question first. How do my customers or members know me best? Answer
this and make it your "Subject Line".
Subject Line Caution Note
What would occur if you wrote for example, "Cheapest Prices Ever" or "Free Blue Pills"
into the subject line? The email might come through as SPAM or it would not be
immediately recognized be your recipient as to who you are. Your email would likely
be deleted if it arrived at all, for sure.
Now lets compare this to our next example and lets assume you own Carla's Chocolate
Logo Candies Company. A successful email subject line might read like this:
"Carla's Chocolate Christmas Order Reminder"
You can see the subject line would be identified immediately because your message is
familiar to the recipient. The customer has visited or purchased from
"Carla's Chocolate Logo Candies" so they would most likely identify with your
offering.
You would also more then likely not be submitted to a SPAM filter or a Blacklist.
(See what a Blacklist is at
Anti-SPAM Blacklisting)
What is an email "From Address"?
The "From Address" is in your email next to the "Subject Line" and it shows
the recipient who sent the email. When done correctly, it actually answers what you
are sending which ensures that as the recipient skims through their email "In Box",
they do not mistakenly delete your message or send it to SPAM.
Below at the bottom of this document, there are links to the Email Marketing
Knowledge database where you can learn in greater detail, how your email address
can work to add power to your message open rate. We strongly encourage you to
read up on this topic. |
|
|
We have occasionally seen email campaigns fail because of an all too important part
of preparing to send out an email to their loyal following. We call this the "The
welcome mat" reminder.
Before the email marketing campaign begins, be sure you have an offer like, "Call
our toll free number and mention the July Savings" (be sure your phone staff is
aware, pleasant and prepared). Or perhaps in your email massage, you have a website
landing page a link to your special offer page within your website.
Example: You are Carla's Chocolate Logo Candies and your main web site page is
carlaschocolatecandies.com. You would need a website page and a website link
in your email which in this case your link would appear something like this:
www.CarlasChocolateCandies.com/SpecialOffer
This method brings your customer directly to a website page providing a personal
feel, a custom page just for your recipients. A true "Call to Action" will result. |
|
|
You have performed the following actions and would now like to track your results.
- You have gathered your email contact list, no mater how small or large.
(Viper Mailer has plans to fit any email list size)
- You have designed an email marketing campaign and the offers you are sending
are out of this world.
- You have created a "Subject Line" and "From Address" so your recipients are
going to recognize your company's name or brand.
- You have thought objectively about how often to send your offerings.
- Your phone answering personal is aware of each future offer or you have
added a special offer website page and a website link for your recipients
to arrive at.
It is now time to track results! See and learn from your marketing efforts by studying
the detailed mailer statistics. Our graphical reports are very easy to review and
comprehend, allowing you to see how well your campaigns are growing your business.
Viper Mailer treats each contact within your account like gold so we offer the
industries best undeliverable message reporting. This allows you to review the
returns and delivery rates, and produce reports so you can see which action to take
in helping you make the most of your contact list. |
|
|
Now is the time to start with
Viper Mailer.
Viper Mailer is a complete full service and supported product with knowledgeable
Viper Team members to help you through each step of the email marketing process.
- Signup for a
free email marketing trial
run (no strings attached).
- Upload your email list from any format.
- Build a professional eye catching graphic message.
- Send out your offer to your contact list.
Sometime later that same day you can begin to:
- See how may of your emails were received.
- See how many recipients opened your email offer.
- See how many clicked to go to your special offer page and many other
features provided by Viper Mailer.
Full Featured Email Marketing Service
Our email marketing campaign building and delivery system is designed with a very
User-Friendly set of tools such as list management, professional and colorful
templates, advanced email sending system and recipient tracking to help make your
job a whole lot easier. Our goal is to empower you to retain your professionalism
and even grow your contact list. |
Sometime later that same day you can begin to:
- See how many of your emails were received.
- See how many recipients opened your email offer.
- See how many recipients clicked to go to your special offer page
and many other features.
|
|
|
|
|
|
|
|
|
|
If you implement the step-by-step guidelines as detailed on this page, your email
campaign will bear fruit.
Preparing for a Successful Email Campaign
After sending out your email message, is received by your recipients and they even
opened your offerings, yet you generated no sales. This is now the time to review
your offer, subject line and other marketing details before sending out another email
so that you can become more knowledgeable and more objective towards developing your
next and even greater offer for the coming month.
Remember that is is very important that if your first email attempt bears no fruit,
please do not just turn around and send the same email to your list of recipients
as your credibility may be at stake here or worst, many of your recipients may
unsubscribe from your list.
By waiting for the next message send date or recommended coming month, instead of
trying again in the following day or two, your offer should with effort and
refinement look fresh and genuine. Not to mention we do not want you to upset
your customers by sending too many emails.
Please meet the CEO of Viper Mailer the email marketing authority,
Logic.
Links to outside Email Marketing Knowledge
- The United States Government produced a Spam Law
The CAN-SPAM Act: Requirements for Commercial Email dated January 1, 2004.
Please click here Federal Government SPAM Policies
- Email Marketing Education Center
19 steps to building a successful email marketing campaign.
Please click here for Email Marketing Practices
- Email Marketing Articles
Latest email marketing white papers advancements in email marketing.
Please click here Email Marketing Articles
- Latest Email Marketing Topics
Email marketing tips and techniques provides the most current industry information.
Please click here Email Marketing
|
|
|
|
 |
|
|
|
