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Email marketing authority is 6 steps of comprehensive detailed instruction and profound knowledge
on email marketing.
This site has been established to encourage email marketers through our User-Friendly step by step system.
The following relevant information will significantly enhance the launch of a successful email marketing campaign. |
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Welcome, we are Viper Logic Corp. an Advanced Technology Engineering Company. We successfully produce a lot of
easy to employ, emarketing solutions that will perform for you.
What is Email Marketing?
As defined by ViperMailer email marketing is a means for your company, group or publication to routinely maintain
contact with your clients, contacts, or subscribers via an email building and express delivery system. People like to
receive emails from familiar places rather than offers they did not want or ask for i.e. SPAM.
Email Marketing is not SPAM, rather it is a consent based method of staying in touch on a periodic basis directed
towards very valued loyal returning subscribers or buyers who specifically desire to receive news about the same
related items they originally signed up to receive from you.
Who Needs Email Marketing?
Email marketing services are used by a wide variety of ogranizations such as the following:
- Manufacturers who release new items or products.
- Retailers, distributors, or national chains that offer reduced or discount items for sale.
- Groups, clubs, organizations, like a Chamber of Commerce for example, to regularly communicate with
their members.
- Art dealers announcing the release of a new piece or the signing of a new artist.
- Automobile manufacturers or individual car dealers who offer sales promotions directed
towards previous buyers.
- Hotels that regularly offer out of season weekly specials to return clients.
- Many others. Because as we mentioned, almost everyone can employ these methods and services.
Not to seem self promoting but anyone that has to deal with the responsible public at large incorporates email
marketing services such as ViperMailer provides. These easy to produce and frequently applied email marketing
service features include:
- The power to undoubtedly produce a colorful and graphic offering that will appear very qualified.
- Email list management that is simpler to routinely maintain keeping your contact list accurate.
- Email delivery to your recipients that is extremely more qualified then using your personal computer to do
these important tasks.
- Email recipient activity tracking.
Following are the 6 essential steps to successful email marketing campaigns.
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Collect legitimate email addresses from clients or persons interested in your related offerings.
The person needs to essentially understand that these email addresses are to present your offerings in
front of them. (From time to time, like once a month) Please have them check a box on a form they fill out,
or have a signup to authorize future offers related to the offering on your website and store a copy of
this authorization in a safe place. Create a weekly routine or system for adding these new email
address signups to your list database at ViperMailer.com.
By having people signup to receive future information about your offerings, they are authorizing you to send them
email offers at a future date and because they are what the industry called Opt In signups this is
not considered SPAM. Be sure what they have consented to accept is what you will be offering them later.
If you have pertinent questions about what SPAM is or is not please visit our
Anti-Spam Policies website page
to learn knowledge such as why buying an email list and employing it is unlawful. |
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Be sure that the email offers you are creating for your email list have your company name or product name built right
into the subject line of the email.
What would occur if you wrote for example, "lowest prices ever" into the subject line, the email might come through
as SPAM or it would not be immediately recognized be the recipient to who you are?
Now let's compare this to our next example a successful email subject line might read for example, let's assume you
own a chocolate candy company and it's called "Carla's Chocolate Logo Candies announces".
You can see the subject line would be identified immediately because it is familiar to the recipient of your emails
because they have been into, or purchased from "Carla's Chocolate Logo Candies" they would more than
likely identify with your offering so you would not likely be submitted to a SPAM filter or a Blacklist.
(What is a Blacklist?) |
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We receive our share of emails everyday. So it has become our experience that if your offer is truthfully great
then once a month is all you should send these offers out. Although your clients may love your offerings you may
not want them to feel overwhelmed by your presence.
There are various exceptions and we will explain one or two of them here for you. Let's take a look at 2 of our
fictitious client scenarios.
Client 1
Carla's Chocolate Logo Candies may be seasonal or holiday driven. In this case she might desire to release 2 or
more mailers in a unique month, yet on a non-holiday or non-seasonal month she might send a general awareness
greeting or offer to be sure she stays in touch.
Client 2
Global Trucking is a national trucking industry publisher and a vast majority of their subscriber base lives on
the road. The publication sends the domestic fuel prices by region or state meaning this information is essential
on a regular weekly scale to keep the fuel prices in front of their subscribers at all times.
These are a couple of common examples but there are invariably exceptions to the 1 per month rule. |
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We have occasionally seen a lot of campaigns fail an all too important part of preparing to send out an email
to their loyal following. We call this "The welcome mat".
Before the email marketing campaign begins, be sure you have an offer like call our toll free number and mention
the "July Savings" (be sure your phone staff is aware and pleasant) offer or perhaps in the email massage you have
a link to the special offer page.
For example: You are Carla's Chocolate Logo Candies and your main website page is carlaschocolatecandies.com you would
need a website page and a website link in your email in this case that reads like this. carlaschocolatecandies.com/specialoffer.
This method your potential client arrives directly to a website page custom made for them to take you up on your offerings. |
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Offers
Sending an email offer should truthfully be a loyal returning client special offer.
Our best tip is to be objective, prepare an offer that you yourself would desire to receive and that you would
jump on the opportunity to be offered. You might consider a link to enter a free contest on your general website or
you might want to include, "Limited Time Offer" but be cautious because most people receive their emails
at work and adding demand to a person's day may not be wise.
Newsletters
In the case of informative newsletters the recipient is a loyal subscriber that trusts the information they are
receiving from your emailing efforts. We rarely recommended you send more than 1 newsletter per month, although in
the case above featuring Global Trucking theirs must go out often, because of the type of information being
furnished. You should review your own newsletter content then decide on the frequency your subscribers need to receive
the information you are offering.
In either case your name is critical to your email being received with open arms.
This means the recipient will read the email and not forward it to some SPAM filter or Blacklist.
We recommend that your offer or newsletter be a colorful and graphic offering.
For branding and for immediate recognition we suggest selecting a picture or image header (the old story
a picture or image converses a thousand words) and that this again displays your name or brand to immediately
catch the recipient's eye.
If you are sending an offer get right to the point, for example 2 for 1 special, or Carla's Chocolate Candies
misses you, Logic's Desert Hotel 2 nights for the price of 1, etc. Tell a little additional hook story (example: We have
a new flavor of candy, our weather has never been better, etc.) below this main message and then provide a link to your
website or a toll free number where your offer is with all of the details to ultimately conclude a sale. |
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- You have gathered your email recipient list no mater how sizable or small. (We have plans to fit any email
list size)
- You have created a subject line so your recipients are going to recognize your company's name or brand.
- You have thought objectively about how often to send your offerings.
- Your phone answering personnel is aware of each up coming offer or you have added a special offer website page
and a website link for your recipients to arrive at.
- You have designed a periodic email marketing campaign and the offers you are sending are out of this world.
It is now time to track how your efforts are working for you.
The email marketing campaign building and delivery system industry have designed very User-Friendly tools like professional and
colorful templates, email sending systems, list management, and recipient tracking systems to help make your job a whole lot easier
and to empower you to retain your professionalism. |
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You may at this time visit
www.vipermailer.com
signup try a free trial run (no strings attached)
Build a professional eye catching graphic message. Upload your email list from any format.
Send out your offer to your contact list.
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Sometime later that same day you can begin to:
- See how may of your emails were received.
- See how many recipients opened your email offer.
- See how many clicked to go to your special offer page and many other features.
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If you implement the above step by step guidelines your campaign should bear fruit.
Note:
After sending your offer, it is received, recipients even opened your offerings, yet you generated no sales.
There is now time to review your offer over the rest of the month and be more objective as you produce and even
greater offer for the coming month.
Remember if your first attempt to apply an email marketing solution bears no fruit, please do not just turn around and send this same email list of
recipients another offer. (Remember your credibility may be at stake here).
By waiting for the coming month your offer should with effort and refinement look legitimately genuine.
Not to mention we do not want you to upset a customer.
Links to Email Knowledge:
The United States Government produced a law titled:
The CAN-SPAM Act: Requirements for Commercial Emailers dated January 01 2004 please click
CAN-SPAM. |
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